Batter Up was born from a class project that called for a digital illustration of a reflective object. What first started as a photo and then a hand drawn sketch eventually transformed into a complex line vector. The whisk vector became integrated with letters, which finally began taking shape as the Batter Up logo.

 

 

This project showcased insight into the step by step approach of an entire branding process. A product, its name, its tagline, its audience, and many other elements had to be constructed before even thinking of how the label should look. Advertisements not only were designed, but also placed with specific intent to reach the designated audience.

 

 

My product, Batter Up, is a pre-made cookie batter.

It can be found in most grocery stores (especially those located around college campuses). Being already whisked lends this product to those who enjoy fresh baked goods, but have a hectic lifestyle.

It's also made without eggs, so baking Batter Up isn’t even necessary!